The future of communication channels is clearly in the merge of channels and dialogues. The offline channels in particular will be increasingly combined with Marketing Automation Systems (MAS). "Marketing automation systems are an essential and indispensable part of a 360-degree marketing mixture and the heart of CRM and communication as a whole," said Sebrus Berchtenbreiter at the OMR 2019.
Interview on the future of Omnichannel with Sebrus Berchtenbreiter at the OMR 2019
