promio.net successfully launches the customer engagement suite promio.connect and thereby replaces the previous platform promio.mail. For years, promio.net has offered a reliable and solid platform for digital customer communication. For the launch of the new software, promio.connect received two Bronze Stevie® Awards in the category "Best New Product or Service" at the German Stevie® Awards.
promio.net's cloud-based software combines the latest technological knowledge with a rich experience of more than 17 years in the market. The relaunch is intended to offer users the best customer engagement software on the market in terms of IT architecture, functionality and usability - promio.connect enables the central management of individual and fully automated customer communication along all touchpoints of the customer journey - via a variety of communication channels such as email, SMS and InApp notifications.
Feedback from our clients on promio.connect:
"In addition to the modern and clearly structured surface, the dashboard is particularly impressive. It provides a clear presentation with all relevant KPI's and determines campaign results in real time. We find this particularly helpful when optimizing ongoing campaigns and it therefore contributes to an increase in performance".
Jörg Nastelski, Head of Product, Chefkoch GmbH
"What is particularly remarkable about promio.connect is its speed. Contrary to what one might expect from a software with large amounts of data, loading times are hardly noticeable. Plus, the intuitive interface is easy to navigate and allows you to implement your workflows quickly and efficiently.
Julia Roschmann, Projectmanagement, SWR
Despite its wide range of functions, the new promio.connect customer engagement software is very user-friendly. A sustainable, digital design system was specially tailored for promio.connect, which is responsive to the needs of the users. Usability is mainly ensured through a simple and intuitive handling of the software. Contents are reduced to the most essential. Support functions assist the user - the integrated ticket system ensures maximum transparency in customer service. Efficiency is gained through short loading times, optimized click flows and intuitive navigation. The Atomic Design was created based on Material Design and is accordingly up to date.
promio.connect offers more than just the conventional email dispatch systems. The software provides the user with a complex range of functions, including campaign planning, creation, automation, personalization and performance monitoring. It is individually expandable and delivers a positive user experience in spite of complexity through the new UX concept. The optimal interaction between automation and content individualization allows a recommendation marketing that is close to the customer and leads to higher conversion with more commitment. This is possible thanks to extension tools that can create and map customer profiles through pre- and re-targeting. Using shop and transaction data, the integrated recommendation engine automatically creates and sends out customized product proposals. This way, for example, customers who cancel their shopping basket can be automatically reminded of their intention to make a purchase. We have interfaces to all common shop, merchandise management or CRM systems which can be very easily connected. A dashboard shows the overall campaign performance and gives access to all relevant metrics. In addition to the success, the potential for optimization is also pointed out - in real time of course.
Thanks to its integration into a modern IT architecture, promio.connect has a high level of usability regardless of its complex functional scope. Given the perfect interplay of factors, an individual and relevant customer communication along all touchpoints of the customer journey can be efficiently and reliably mapped in one solution.
