Image generation with AI: potential for your online marketing

  •  02.07.2024
  •  Birgit Kesselem
  •   Online Marketing Expertise

Image generation using artificial intelligence (AI) has become increasingly important in recent years and offers companies numerous opportunities for online marketing. What used to take hours of painstaking manual work can now be created in seconds thanks to AI image generators. Let's take a look at this exciting topic:

What is image generation and how does it work?

Image generation refers to the process of creating images through the use of computer algorithms. Instead of manually drawing or photographing images, AI systems can be used to create realistic images. By learning from large data sets, AI can recognize patterns and correlations and use them to generate realistic and high-quality images. There is now a wide variety of different methods for this.

AI-driven image generation has the potential to change the way we create and consume images. Text-to-image technology allows users to write a simple image description while the AI generates an image that matches the description.

Advantages of AI image generation

Individuality:

The images generated by AI are unique and different from standard stock photos. Each image is created on the basis of algorithms and data, resulting in a multitude of variations. This results in individual images that cannot simply be copied.

Speed:

Compared to manual creation, the generation of AI images takes only seconds. This is because AI models have been trained on large data sets and are able to quickly recognize and reproduce patterns. Manual work requires more time and effort.

Versatility:

AI can generate realistic images in various categories, including people, architecture, landscapes, product designs and even paintings in the style of famous artists. This makes AI a versatile tool for designers, creatives and businesses that need high quality images.

Generation of images via AI in the promio.connect email editor

Image generation with AI in the promio.connect Customer Engagement Suite offers an innovative way to create visually appealing content. Our tutorial video will guide you through the process and show you how to create an image based on your specifications. Experiment with different styles and formats to generate unique images. The AI completes the process quickly and efficiently. Try it out and discover the many possibilities!

Summary

Image generation using artificial intelligence (AI) has made enormous progress in recent years and achieved impressive results. The future is promising and we are sure to see many more fascinating developments. Overall, AI-generated images offer an opportunity for online marketing to be more efficient, personalized and effective. If companies use this technology wisely, it offers a new way to optimize marketing strategies.