New lecture area at promio.net booth C-008 in hall 7 | Short presentations on exciting email marketing topics | Dirk Ploss shows effective examples from email experience | dmexco takes place on September 10th and 11th at the Cologne fairground
Professional knowledge at the dmexco stand: promio.net invited email marketing guru Dirk Ploss to the dmexco for a series of short presentations. From Big Data to Marketing Automation - Dirk Ploss will explain the latest email topics and be available for questions and discussions in a relaxed atmosphere. During the 15 minute presentations, Dirk Ploss will address practice-oriented questions and include usable examples from his many years of email experience:
- Big Data - How to make the treasure hunt easy
- More sales with Marketing Automation
- Performance measurement: Which key figures do you really need
- Address generation, welcome programs and much more
promio.net has set up a special lecture area at the stand for the email discussion. Visitors can acquire valuable consulting knowledge over a drink in a relaxed atmosphere - the whole thing is of course free of charge. The exact subject schedule will be announced later. Further information is available, for example, via the promio.net website and the promio.net B2B newsletter.
promio.net has achieved a major coup by engaging Dirk Ploss. Dirk Ploss is CMO on demand and an independent online marketing consultant. His last position was Chief Marketing Officer at the e-learning start-up Lecturio. Prior to that, as Head of Brand Management and Marketing Communication at OTTO, he was responsible for all advertising activities of the e-commerce giant - from TV to email marketing and Social Media. He has been active in marketing since 1991 - from 1996 onwards he focused on customer loyalty and online marketing - writing books such as "Handbuch E-Mail-Marketing", "Das Loyalitäts-Netzwerk" and "Intelligentes Couponing". Many promio.net customers have already got to know Dirk Ploss personally as a keynote speaker at the annual customer events.
The dmexco (Digital Marketing Exposition & Conference) starts on September 10th and runs for two days at the Cologne exhibition center. More than 27,000 visitors are expected on over 60,000 square meters. In 2013, 742 exhibitors attended the dmexco to present their products and services. Since the start of the trade fair in 2009, promio.net also uses the dmexco every year to present product innovations and to meet with customers and new clients. Again this year, promio.net will be located in hall 7, at booth C-008.