Even more performance for the „icemen“. After the successful and award-winning solution for eismann, promio.net is consistently pursuing the path of further increasing performance through in-app push notifications.
Since May this year, eismann has been offering its customers the option of receiving specially customized Push Notifications via the eismann app on their smartphone or tablet. The personal eismann supplier communicates customer-specific, upcoming delivery dates and the chance to place a last-minute order. As Markus Meyer, Head of new media eismann Tiefkühl-Heimservice GmbH & Co. KG. too, believes this allows eismann to meet the demanding needs of its customers.
"In addition to efficient communication via email, we would like to offer our loyal customers further opportunities for digital dialog. With the help of promio.mail, we have succeeded in sending push notifications to our clientele in the shortest time. Our order deadlines are transmitted to mobile devices on time, which greatly increases customer satisfaction and effectively supports the ordering process. promio.net has provided us with their usual excellent support. From conception to programming to data analysis, we feel that we are receiving competent advice".
The push notifications are generated and sent via the promio.mail dispatch platform. Information such as name, address or purchase history can be reviewed and used through an interface to the eismann store. These data are enriched with additional details, e.g. the type of mobile device, which are generated by the app provider OneSignal. This makes it possible to create precise customer profiles and to design and send individualized push notifications fully automatically, adjusted to the respective device.
eismann and promio.net, as an established email marketing company, have recognized the importance of Multichannel functionalities, successfully integrated them into the existing promio.mail dispatch system and can thus flexibly adapt to the requirements of this mobile era.
About promio.net:
As a specialized agency in email marketing and online market research, promio.net GmbH has developed and executed more than 250,000 email campaigns since its foundation in 2000. As one of the industry pioneers in Germany, the company thus has a valuable experience advantage in the top group of e-marketing service providers. The promio.net business plan is based on the four columns of address marketing, Email dispatch technology, online research as well as comprehensive consulting performance. Promio.net thereby covers the entire value-added chain for efficient e-marketing which is a unique selling proposition in the competition. In the past, the agency has received several awards for campaigns and service and is a member of the Certified Senders Alliance (CSA) as well as the German Dialog Marketing Association (DDV).
About eismann:
Founded in 1974, eismann Tiefkühl-Heimservice GmbH can look back on over 40 years of experience in the sale of premium foods at the front door and has developed into a company that has established itself as one of the leading providers in the market thanks to its exceptional service, top food quality and wide range of products. In the past, eismann has received several awards for outstanding service. The Company also attaches particular importance to fulfilling its obligations to the environment and society in the best possible way and therefore supports, for example, SOS-Kinderdörfer e.V. or the Tafel in Germany.
