AI in the subject line: How artificial intelligence optimizes emails

  •  28.06.2024
  •  Birgit Kesselem
  •   Online Marketing Expertise

A good subject line can significantly increase the open rate of a newsletter. Unfortunately, it is not always easy to formulate an appropriate, meaningful or even amusing subject line. Read here how exactly AI can support you in choosing your subject line.

Why is the subject line so important?

The subject line is the first thing recipients see in an email. It has a decisive influence on whether the email is opened or not. A well-formulated subject line can attract the recipient's attention and increase their interest in reading your message. The subject line is therefore a decisive factor for the success of your email campaign.

How can AI help with subject line creation?

Using Artificial Intelligence (AI) to create subject lines can make the process more efficient and effective. Here are some ways AI can help:

1. Generation of suggestions

The AI can provide several reworded suggestions for a given subject. This can be particularly useful if you are looking for new ideas or want to try out different variations, e.g. via a subject line test.

2. Selection of the language style

With AI, you can customize the language style of your subject line. Whether formal, informal, friendly or professional - AI can imitate the desired style and provide appropriate suggestions.

3. Integration of emojis

Emojis can help capture the recipient's attention and convey emotion. The AI can insert appropriate emojis into your subject line based on the context and desired tone.

4. Control the number of characters

The length of the subject line is an important factor. Subject lines that are too long may be cut off, while subject lines that are too short may not provide enough information. The AI can take into account the maximum number of characters and provide suggestions within this limit.

Generation of subject lines via AI in promio.connect

For detailed instructions on how to use subject line generation on Customer Engagement Suite promio.connect, check out our new tutorial video! In this video, we explain step-by-step how to get the most out of our AI-powered subject line generation. You will learn how to select different language styles, insert emojis and determine the maximum number of characters. Don't miss the opportunity to take your email campaigns to the next level. Watch the video now!

Summary

The use of AI in the subject line of emails offers many advantages, but it is important to know the limits and risks. However, with the right strategy, AI can increase the efficiency and effectiveness of your email communications. By using AI, you can create engaging and effective subject lines that can increase the open rate of your emails. Try it out and experience the difference!